Living an active, healthy lifestyle has never been cooler, and a lot of that is down to the rise of the fitness influencer.
Social media — and Instagram in particular — has made it easier than ever to find workout ideas and training tips, but for every influencer sharing genuinely good advice, there are tons more who don’t know what they’re talking about and simply grew their following because they have a banging body.
There’s a real difference between someone with a peachy booty, abs of steel, and popping biceps who simply posts selfies from the gym, and someone who actually shares science-backed evidence, genuinely good workouts, and motivational advice.
Kiko Dos Santos
Kiko Dos Santos Inspirational Body Transformation 2009-2014.
Kiko Dos Santos is not only one of the most knowledgeable trainers in the fitness industry, but he’s also one of the kindest and most encouraging. Kiko takes the time to reply to all his followers’ questions, regularly reminds people that if you’re still trying you can’t mess up, and dispels myths to help people achieve their goals without overcomplicating matters.
Fitness Model Kiko Dos Santos competing in Phuket, Thailand in 2015. (FRONT POSE)
Fitness Model Kiko Dos Santos competing in Phuket, Thailand in 2015. (SIDE POSE)